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Did you know that nano-influencers tend to have the strongest audience engagement? According to Hype Auditor's State of Influencer Marketing Report, their average engagement rate…

Consider yourself a steward of language, yet a layperson in technical subjects? Fear not — a guide to technical writing for non-technical writers is below.

Every once in a while, spokespersons go rogue. Social media warriors at night publishing treatises on hot-button topics. Execs dropping enticing financial data that hasn't…

Scaling your marketing outreach as a small business? Then you may be familiar with the concept of lifecycle marketing. Here's the non-technical definition: it is…

Most business owners understand the power of email marketing. It's a great way to grow sales and build community. But are you ready to step…