Technical Writing for Non-Technical Folks

Consider yourself a steward of language, yet a layperson in technical subjects? 

Fear not — a guide to technical writing for non-technical writers is below. We hope this approach will help you confidently cross over that writer's slump!

Think Like a Reporter

Generic questions beget generic answers. Approach your subject matter expert well-equipped with a deep understanding of their product or service offering. Map out questions that are both specific to your needs and broad enough to help them share necessary context.

Ideally, you'll have looked through: 

• Case studies and white papers
• Published research
• Recent press 
• Thought leadership

A word of caution — do not fall for the trap of replication. For many industries the prevailing content is dry and dull. While your source is an expert in their field, it's up to you to weave what they share into a cohesive narrative.

Diving into a subject for the first time? 

You'll know when it's time to set pen to paper if: 

• You can explain the product and service to a child — easily able to explain core components and processes
• You can adjust the copy for different needs — from salespersons to executives
• You can readily cite the primary thought leaders and top competitors in the industry

A final piece of advice is to understand that technical writing is an ongoing process. Be sure to keep up to date with your company's latest releases by conducting periodic check-ins, monitoring their newsletter, and, most importantly, keeping tabs on their competitors and industry trends.

Happy writing! For more advice on your next campaign, please don't hesitate to reach out directly.